Helping E-Commerce Brands Increase Revenue Through Conversion, Retention & Lifecycle Systems
I help founder-led Shopify brands increase revenue through lifecycle optimization, conversion strategy, and retention systems.
Revenue Engine Audit
Identify where revenue is currently leaking in your Shopify and Klaviyo systems.
Lifecycle Optimization
Build and optimize flows that convert traffic into repeat customers.
Revenue Growth Consulting
Ongoing strategy and optimization to scale conversion, AOV, and retention.
Michele Tripple — Revenue Optimization for Shopify Brands
Tripple & Co. helps growing Shopify brands unlock hidden revenue by improving conversion, retention, and lifecycle systems.
Case Study: 340% Revenue Growth in 6 Months
Scaled Shopify brand from $15K/month → $66K/month in 6 months —
a 340% revenue increase driven through lifecycle and retention optimization — without increasing ad spend.
Who I Work With:
I work best with founder-led Shopify brands that already have traction but know their revenue potential is higher.
Most clients come to me when they have strong products and traffic, but their email and lifecycle systems aren’t fully optimized to convert and retain customers.
Best-fit Clients Typically:
- Typically generates $250K–$5M+ in annual revenue
- Have consistent traffic but want to improve conversion and retention
- Use Klaviyo but flows and lifecycle systems aren’t fully optimized
- Want to increase AOV, repeat purchases, and customer lifetime value
- Are looking for strategic growth guidance, not just someone to send emails
This is probably not the right fit if:
- You are just starting your store
- You are looking for basic marketing tasks or VA support
- You want someone to simply send emails without strategic optimization
Book a 15-minute revenue audit and we’ll identify where your biggest growth opportunities are.
How We Unlock Hidden Revenue
Most Shopify brands already have the traffic and customers they need.
The problem is that revenue systems are not fully optimized.
My approach focuses on identifying and fixing the highest-impact opportunities first.
Revenue Audit
We analyze your Shopify and Klaviyo data to identify where revenue is currently leaking.
This includes:
• flow performance
• customer behavior
• conversion patterns
• retention opportunities
You’ll walk away with a clear map of your biggest growth opportunities.
Lifecycle Optimization
Next, we build or improve the core revenue flows that drive consistent growth.
This typically includes:
• Abandoned cart optimization
• Welcome sequence improvements
• Post-purchase retention flows
• Win-back campaigns
• Strategic campaign planning
These systems ensure you are maximizing revenue from the traffic you already have.
Conversion & AOV Growth
Once lifecycle systems are optimized, we focus on increasing average order value and repeat purchases.
This may include:
• strategic upsells
• segmentation improvements
• customer journey optimization
• offer positioning
Small improvements here can drive major revenue gains over time.
Continuous Optimization
Revenue growth isn’t one change; it’s ongoing optimization.
We monitor performance and continuously improve:
• flows
• campaigns
• segmentation
• revenue drivers
This ensures your email and lifecycle marketing becomes a true revenue engine.
Hi, I’m Michele.
I help small businesses grow online with clear strategy, smarter marketing systems, and the right tools working together.
Through Tripple & Co., I partner with business owners who are ready to move past guesswork and start making confident decisions about their marketing, website, and email strategy.
Instead of trying to do everything yourself or piecing together advice from everywhere, we focus on building simple, effective systems that help your business grow in a sustainable way.
Because your business should support your life — not run it.
If you’re ready to grow your business with clarity, strategy, and a bit of fun, I’d love to help you get there.
Meet Michele
Hi, I’m Michele, a digital strategist, SEO nerd, and the brain behind Tripple & Co. I help small businesses like yours get found online without the overwhelm. Whether we’re refreshing your website, tightening up your SEO, or building email systems that actually sell, I’m here to make the tech side of your business feel simple. So you can focus on what you love, and watch your business grow.
9+
Years of Experience
2000+
Email Campaigns created
Mike W.
Barndominiumplans.com
Barndominiumlife.com
“Michele is a fantastic person to work with for everything relating to written content, SEO, printables, and more. She has an upbeat, positive, can-do attitude, and is extremely reliable. When Michele says she is going to do something, you know that it is going to get done.
More than that, Michele is a quick learner and always willing to take on new things. She has a knack of figuring things out on the fly and sharing what she’s learned. I highly recommend working with Michele for all of your content and marketing needs.”
Trusted By
Michelle Thurgood,
Heath City Council
Ready to Grow Your Business Online?
You don’t have to do it alone. Let’s make your online presence work for you while you keep showing up for your people.