Helping E-Commerce Brands Increase Revenue Through Conversion, Retention & Lifecycle Systems
I help growing Shopify brands increase revenue through email optimization, conversion strategy, and retention systems.
Revenue Engine Audit
Identify where revenue is currently leaking in your Shopify and Klaviyo systems.
Lifecycle Optimization
Build and optimize flows that convert traffic into repeat customers.
Conversion & Retention Strategy
Ongoing strategy and optimization to scale conversion, AOV, and retention.
Michele Tripple — Revenue Optimization for Shopify Brands
Tripple & Co. helps growing Shopify brands unlock hidden revenue by improving conversion, retention, and lifecycle systems.
Case Study: 340% Revenue Growth in 6 Months
Scaled Shopify brand from $15K/month → $66K/month in 6 months —
a 340% revenue increase driven through lifecycle and retention optimization — without increasing ad spend.
Here’s What We Did!
• Optimized abandoned cart flow
• Built post-purchase retention sequence
• Improved segmentation and targeting
• Increased repeat purchase rate
Who I Work With:
I work best with founder-led Shopify brands that already have traction but know their revenue potential is higher.
Most clients come to me when they have strong products and traffic, but their email and lifecycle systems aren’t fully optimized to convert and retain customers.
Best-fit Clients Typically:
- Typically generates $250K–$5M+ in annual revenue
- Have consistent traffic but want to improve conversion and retention
- Use Klaviyo but flows and lifecycle systems aren’t fully optimized
- Want to increase AOV, repeat purchases, and customer lifetime value
- Are looking for strategic growth guidance, not just someone to send emails
This is probably not the right fit if:
- You are just starting your store
- You are looking for basic marketing tasks or VA support
- You want someone to simply send emails without strategic optimization
Book a 15-minute revenue audit and we’ll identify where your biggest growth opportunities are.
Mike W.
Barndominiumplans.com
Barndominiumlife.com
“Michele is fantastic to work with. She’s reliable, proactive, and incredibly knowledgeable when it comes to marketing and SEO. When Michele says she’s going to do something, you know it’s going to get done.
I highly recommend working with Michele for your marketing and content strategy.”
Brands I’ve Worked With
Michelle Thurgood,
Heath City Council
Meet Michele
9+
Years of Experience
2000+
Email Campaigns created
Hi, I’m Michele — digital strategist and founder of Tripple & Co.
I help growing Shopify brands increase revenue through email optimization, conversion strategy, and retention systems.
With over 9 years of experience and 2,000+ email campaigns created, I’ve helped brands turn email into a powerful revenue channel while improving how their marketing, website, and customer journey work together.
My goal is simple: build smarter marketing systems that increase revenue without adding complexity.
The Revenue Optimization Framework
Most Shopify brands already have the traffic and customers they need.
The problem is that revenue systems are not fully optimized.
My approach focuses on identifying and fixing the highest-impact opportunities first.
Revenue Audit
We analyze your Shopify and Klaviyo data to identify where revenue is currently leaking.
This includes:
• flow performance
• customer behavior
• conversion patterns
• retention opportunities
You’ll walk away with a clear map of your biggest growth opportunities.
Lifecycle Optimization
Next, we build or improve the core revenue flows that drive consistent growth.
This typically includes:
• Abandoned cart optimization
• Welcome sequence improvements
• Post-purchase retention flows
• Win-back campaigns
• Strategic campaign planning
These systems ensure you are maximizing revenue from the traffic you already have.
Conversion & AOV Growth
Once lifecycle systems are optimized, we focus on increasing average order value and repeat purchases.
This may include:
• strategic upsells
• segmentation improvements
• customer journey optimization
• offer positioning
Small improvements here can drive major revenue gains over time.
Continuous Optimization
Revenue growth isn’t one change; it’s ongoing optimization.
We monitor performance and continuously improve:
• flows
• campaigns
• segmentation
• revenue drivers
This ensures your email and lifecycle marketing becomes a true revenue engine.
Ready to Unlock Hidden Revenue in Your Business?
If you’re a growing brand with traffic and customers, but untapped revenue potential, let’s identify where your biggest growth opportunities are.
In this 15-minute revenue audit, we’ll uncover where revenue is leaking and what improvements can drive the fastest growth.